SEO is one of those acronyms that everyone has heard of, and most people know that it stands for Seach Engine Optimisation.

But what does Search Engine Optimisation actually mean for You?

In basic terms in means building your site in such a way that Search Engines like Google, Yahoo and Microsoft Bing (and hundreds of other smaller search engines) can easily read your site. This then means that the search engines can point people to your site if they are looking for something that you can provide.

What can I do to ensure my site is easy to find?

There are lots of different things you can do, and these are separated into 2 different areas:

• On-page optimisation
• Off-page optimisation

On-page Optimisation?

This is building or modifying your website content to make it more attractive to search engines for specific key words or key phrases. It entails having certain keywords and phrases in certain pages. There are tools to help you do this.

Off-page Optimisation?

This is linking to and being linked to by other websites that are of relevance to your website. You are aiming to have as many other websites linking to you on your chosen keywords or key phrases so that the search engines can see how relevant your website is to those keywords or key phrases.

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