Web Designers, West Malling, Kent

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

With a relatively small handful of web-safe fonts being available over the years, website design has sometimes been limited to what fonts can be used rather than which font do we really want to use.  Website designers have confused and been confused when trying to explain to website owners the reasons why a web visitor on one PC, sometimes sees the font display as expected and then another visitor using another PC sees the font displaying differently (usually degrading what was a stylish carefully chosen font to a websafe font such as Arial or Times New Roman - not quite what you had in mind).

Typography is the art and technique of arranging type and type design and is a vital part of the design process for any website. The typeface you choose will have a huge impact on the look and feel of a design. This powerful asset can transform a simple, dull piece of text into a professional and aesthetically pleasing document.  From banner messages to newsletters, typography plays a major role in getting the right message across to your consumer

With internet technology rapidly increasing, it is now possible to incorporate these design aspects into your website with the use of Google Fonts.  

Google have developed their Google Fonts API and Google Web Fonts which will help you add fonts to any web page. (Still in beta versions - and being tested by Google - Helix have been using this technology during the last 6 months without any issues being identified)

Here are some pros and cons:

Advantages

• offers new and interesting fonts
• large and ever increasing collection of typefaces to choose from
• display the font you specifically want to reflect for your customers
• visitors to web pages see the web page quickly
• the bandwidth load is transferred to Google away from your server 

Disadvantages

• can potentially be a slight delay in display if not installed correctly
• requires some HTML knowedge to implement correctly
• some of the fonts are still in the early stages of development and the quality and crispness may not be as good as expected

We hope this information is useful and if you would like any further help please do not hesitate to contact us.

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