Web Designers, West Malling, Kent

Here's some tips to consider when planning your eshot:

PRESENTATION

* use high quality images and graphics 
* create a strong brand image and stick to it
* don't overload with too much content or too many images
* present your branding and main message at to top
 

USEFUL AND USABLE

* keep focus on your customers
* provide content that is relevant and valuable to your customers
* include links to all relevant sections of your website
* try to avoid random information
 

RELEVANT

* get the right information to the right people
* would you be happy to receive this email yourself?
 

PERSONAL APPROACH

* email shots can look like junk mail - keep it personal
* create offers to meet needs of different customer groups
* ask for feedback
 

SELL WITH CONFIDENCE

* even relationship-building emails should have this element
* always invite customers to do business with you again

Ways to increase the "sell" in your emails:

From: A friendly, familiar From Line is the most powerful element that people consider when deciding whether to open an email or delete
Subject: On average recipients will decide in 3 seconds whether to open or to delete - the more interesting the subject the better chance it has of being opened
Content: The ideal email content will be easy to read, neat, honest, helpful and entertaining! If you meet all these criteria, you will greatly improve the the chance of this email being read and of the next email being opened and welcomed as something worth reading.

NEXT STEPS (OR CALL TO ACTION)

* let customers know how to make the next steps and why
* what will happen if they click on that link or phone that number

* maybe an invitation to visit your store, office or a phone number to call
 

TESTING

* always ensure that every email is tested thoroughly before sending
* mistakes may cause embarrassment and could even damage your reputation

TIMING

* think about when your customers will be most receptive (and happy to receive your email)
* successful email marketing is as much about timing as value of your product or services
* consider how often you should send to your mailing list
* plan ahead for holidays and and schedule promotional mailings for maximum effect
* emails sent between 10am and 2pm on Tuesday and Thursday are considered to receive more attention
* be consistent - once you have settled on a send cycle that works for you - stick with it!
* customers will value the consistency and may even look forward to getting your emails

* LAST MINUTE OFFERS

* EXCLUSIVE DEALS 
* EMAIL NEWSLETTERS
* PRODUCT UPDATES & INFORMATION
* INVITATIONS
* STAFF NEWSLETTERS
* AFTER SALES EMAIL

Hope these are useful, any feedback or other tips to add please let us know
 

Partnering Business for Success

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